| Video games publishers have been working hard | | | | also, as the whole family can get involved, |
| to target their games towards women but this | | | | removing the 'isolation' factor of other video |
| has been no easy task. Many women are not | | | | games consoles. |
| interested in shoot-em-ups or violent games and | | | | The newly announced Nintendo Wii game Wii Fit, is |
| playing meaningless games for hours is not | | | | set to be a hot seller and could have women |
| something they have time for. It is said that | | | | reaching for their purse strings. Wii Fit is a full on |
| women play to achieve something and games like | | | | exercise game set to give you more of a |
| sudoku, brain training games and general | | | | workout than Wii Sports. The game features |
| knowledge games that are easy to pick up and | | | | over 40 different activities and is designed to |
| put down do just this by exercising the brain. | | | | keep you physically fit via a dedicated peripheral, |
| The revolutionary Nintendo Wii launched in late | | | | the wireless Wii Balance board which comes with |
| 2006 has introduced an new concept in video | | | | the game. Training falls into 4 different categories: |
| gaming and has seen more and more women | | | | aerobics, yoga, muscle conditioning and balance |
| getting involved. The physical nature of the game | | | | games. The calorie busting fun of Wii Fit could be |
| play with the Nintendo Wii has the added appeal | | | | used as a slimming tool which would be a move |
| of 'achieving something' - maybe the thinking is | | | | into the lifestyle category, so men, women, |
| that you can get fit and lose calories while having | | | | children and grandparents alike could all benefit |
| fun, and all from the comfort of your front room! | | | | while still retaining all the fun of video gaming. It is |
| It would certainly be more cost effective than | | | | thought that Wii Fit will hit our stores in early |
| going to the gym. The social side of gameplay | | | | 2008 although Nintendo haven't given a released |
| with the Nintendo Wii creates another plus point | | | | date yet. |