| The Dallas Cowboys of the National Football | | | | and inviting nationally renowned entertainers to |
| League have been a success on the field since | | | | perform. |
| joining the league as an expansion team in 1960. | | | | To date, Reba McEntire, Randy Travis, Clint Black, |
| "America's Team" has been just as successful off | | | | Billy Gillman, Jessica Simpson, Creed, LeAnn Rimes, |
| the field and is considered to be one of the most | | | | Toby Keith, Destiny's Child, Sheryl Crow, and |
| valuable sports teams in North America. To top it | | | | Carrie Underwood have kicked off the |
| all off, the Cowboys are a fan favorite franchise | | | | celebrations. As a result of the nationwide efforts |
| in the State of Texas, the United States and well | | | | of the Salvation Army and everyone over the |
| beyond. Luckily for the people of Dallas and area, | | | | past decade, the one- billionth dollar made its way |
| and nationwide, the great success of the | | | | into a kettle somewhere in the United States in |
| Cowboys organization hasn't just been limited to | | | | 2006. On the local front, as has become tradition, |
| the football field, it has flowed over into the | | | | a week prior to Thanksgiving Day Gene Jones |
| community and country that it calls home. Owner | | | | along with Dallas Cowboys players and Dallas |
| of the NFL Dallas Cowboys for the past 18 years, | | | | Cowboys cheerleaders help serve an early |
| Jerry Jones is at the heart of the organization and | | | | Thanksgiving Day meal at the Salvation Army |
| its success. | | | | Carr P. Collins Social Service Center. |
| Together, he, his wife Gene and their family | | | | The holiday meal is served to about 300 families |
| manage and operate the franchise. All three of | | | | who are receiving assistance at the center. As |
| the Jones children are part of the Cowboys | | | | well, each Christmas, the entire Dallas Cowboys |
| organization and are actively involved with the | | | | franchise becomes involved with the Salvation |
| day-to-day operation of the franchise. Thankfully | | | | Army's Corporate Angel Tree program. Individuals |
| for the people of Dallas and area, Jerry Jones and | | | | in the Cowboys organization from players to the |
| his family put equal emphasis on giving back to | | | | office staff provide clothing and toys to |
| the community. To that end the resources, | | | | underprivileged families by adopting "angels". |
| talents, and skills of the family, the Cowboy | | | | Additionally, in 1998, the Gene and Jerry Jones |
| players and all members of the organization are | | | | Family Center for Children was opened in |
| utilized for community outreach. The Salvation | | | | association with the Salvation Army. |
| Army is one organization that benefits greatly | | | | The center serves as a source for low-income |
| from the Cowboys generosity of giving. | | | | families to access affordable childcare programs |
| The Dallas Cowboys franchise is involved with the | | | | that meet the needs of intellectual development |
| Salvation Army both nationally and locally on a | | | | and quality care.Gene and Jerry Jones' association |
| number of projects. For the past ten years, the | | | | with the Salvation Army doesn't end there, as |
| Dallas Cowboys annual Thanksgiving Day halftime | | | | they are also members of the Salvation Army's |
| show has been dedicated to the kickoff of the | | | | Dallas County Board and the National Advisory |
| Salvation Army's Annual Kettle Drive. Since 1997, | | | | Board. All of the family's hard work and efforts |
| Cowboys' football has created a new holiday | | | | have not gone unrecognized. |
| tradition by producing the annual halftime show | | | | |