| For many day care centers, marketing and | | | | online where you can have business cards made |
| advertising plays a vital role in the daily operation | | | | for a reasonable price. Once you have produced |
| of their business. Unfortunately, in today's rapidly | | | | your business cards, pass them out at local real |
| changing economy, many services do not have | | | | estate offices, dentist and pediatrician's offices, as |
| the option of spending large amounts of money | | | | well as in the local library. Spread the word about |
| to market their day care center. On the other | | | | your day care center as word of mouth is your |
| hand, there are ways to reach possible clients on | | | | most cost efficient form of advertising. |
| a shoestring fund. Taking the time to form a | | | | Stopover at the schools in your area and leave |
| marketing plan will help you reach your goal of | | | | your name and telephone number to the people |
| maintaining a fully enrolled day care center. | | | | working in the office. This is helpful if you plan to |
| You have to choose a name for you day care | | | | offer an after school or summer camp at you |
| business. The reason is that your name is the first | | | | day care center. You can also visit local churches |
| thing parents notice about your day care center. | | | | and inquire about any mother's groups they might |
| So make a name that matches your philosophy | | | | hold at their facility. You can also get the help of |
| and feelings about caring for young children. You | | | | your friends and family to pass out flyers and |
| can select a name that reflects the fun side of | | | | business cards to the people they work and |
| child care or you can name your business after | | | | socialize with on a daily basis. Create flyers that |
| yourself. After that, register with your state's | | | | you can place around the neighborhood. Include |
| local child care resource and referral agency as | | | | information such as your hours of operation, what |
| they provide referrals for parents looking for | | | | meals are included in your fee, the size of your |
| quality day care in your area. Also visit your local | | | | play area and whether your staff is a CPR and |
| department of family and children's services as | | | | first aid certified. You can put the flyers on the |
| this is the first stop for many parents looking for | | | | windshield of cars, and bulletin boards located at |
| a day care center. They provide free or minimum | | | | churches, supermarkets and gyms. |
| priced day care coupon for working parents that | | | | Remember that parents are very guarded when |
| meet the income limits set by the state. Ask | | | | it comes to choosing a day care facility. Making |
| about leaving your flyers and business cards with | | | | sure that your day care business is clean on the |
| the social workers at your local office. | | | | inside or out will go a long way in making a parent |
| Have business cards made and keep them with | | | | feel more comfortable leaving their child under |
| you all the time. There are a lot of resources | | | | your care. |