| In the rush to research and set up a daycare | | | | there can be no confusion. |
| business, entrepreneurs often neglect to give a | | | | Remember that you are in a 'child' related |
| serious amount of thought to naming their new | | | | business and try not to be too serious. Your |
| venture. A great name will make up the | | | | daycare name should be memorable, distinct and |
| cornerstone of a businesses branding strategy | | | | even cute, funny or clever. Why not ask some |
| and will determine how customers perceive the | | | | kids for ideas and see what they come up with? |
| business. This article sets out some advice for | | | | Make sure that you don't let the names of your |
| naming a childcare business. | | | | competitors affect your choice of name too |
| Firstly, you should try to think of your name as a | | | | much. If you come up with something unique it will |
| blank page, something that is new and fresh and | | | | give you a better chance of standing out in your |
| something upon which a brand or company image | | | | market. |
| can be built. It is important not to limit yourself by | | | | When you have a list of potential names and |
| being too specific but rather to have a name that | | | | really can't decide you should ask some friends |
| will allow you to be anything you want and move | | | | and family members what they think. Run some |
| in any direction that you may want to in the | | | | names by them and then see which ones they |
| future. | | | | are easily able to remember and pronounce. |
| Avoid including the owners name, avoid including | | | | A great name is one of the important factors |
| the name of the area in which you will operate | | | | leading to branding, marketing and business |
| and avoid a name that describes the services | | | | success. Once you have a name in place it is |
| that you offer too specifically. For example, if you | | | | almost impossible to change as you would have |
| start off with the word 'infant' in your name, it | | | | to totally re-brand so much of your business |
| may no longer be appropriate if you wish to | | | | stationery and signage. Put some serious thought |
| move into 'after school' care. Including the words, | | | | into coming up with a great name for your |
| 'daycare' or 'child care' is a wise move though as | | | | daycare startup and increase your chances of |
| it clearly states what business you are in and | | | | success. |