| The advertising of your daycare should make up | | | | else that is appropriate. |
| an important part of your overall marketing mix. | | | | Direct Marketing |
| Let's take a closer look at the importance of | | | | The response rate for mailing out or hand |
| advertising and consider some of the methods | | | | delivering advertising material to clients is usually |
| that a daycare center might use. | | | | pretty low but you will probably only need to get |
| With consumers being bombarded with so many | | | | a few leads out of it to justify the cost. Buying a |
| advertising messages these days it can take a | | | | mailing list of postal addresses of families in your |
| while for your advertisement to be noticed by | | | | target market is one way to do it but you would |
| those who may use your services. For this | | | | likely do much better just by delivering them in |
| reason you should not just run an advertisement | | | | the area that you are targeting by hand. If you |
| once and then give up but rather run a campaign | | | | hand deliver them door-to-door you should first |
| of at least ten ads. Starting a campaign on your | | | | check with your local post office as some cities |
| daycare's opening day is really too late. Campaigns | | | | have regulations that forbid unsolicited mail. |
| should be started at least two or three months | | | | Vehicle Advertising |
| prior to the opening date. | | | | Whether you are using your vehicle for business |
| With so many advertising options available it can | | | | purposes or for personal reasons you will be |
| sometimes be confusing to know where to start | | | | spending a lot of time driving around the area |
| as you obviously will not have the budget to try | | | | close to where your daycare business is located. |
| everything right away. Take a look at how some | | | | Having an advertising wrap fitted to your vehicle |
| of your more successful competitors are | | | | has an initial cost but offers years of free, highly |
| advertising their daycare centers. If they are | | | | targeted exposure. |
| running the same ads over a long period of time it | | | | Local Publications |
| is likely that they are working well in the local | | | | Local newspapers and other local publications are |
| market so you can look into using them. Don't | | | | a good way to get the word out about your new |
| copy their ideas too closely as originality will | | | | business. These businesses are often desperate |
| always win in the end, but study their campaigns | | | | for advertisers and if you negotiate with them |
| carefully and try to look for aspects that are | | | | you should get some good discounts. If you really |
| worth imitating. | | | | push them they may also do a small article on the |
| Business Directories | | | | launch of your new business. |
| When people look for goods and services in their | | | | There are many other great ways to advertising |
| local area, business directories such as the Yellow | | | | a child daycare business. Take a look at some |
| Pages are often the first place that they look. A | | | | original methods that other businesses in your |
| listing can be expensive but is usually well worth it, | | | | area are using and see if you can adapt them to |
| especially if you come up with a great ad design | | | | promote your business. Always test methods |
| that jumps out of the page demanding to be the | | | | against each other so that you can find out which |
| first one that the client should call. | | | | are cost effective and which ones show poor |
| Community Notice Boards | | | | results. Have a policy of asking new clients how |
| Once you have had some flyers made up there | | | | they found out about your service. |
| should be numerous places where you can post | | | | Well planned advertising campaigns along with a |
| them for free. Think about areas that get good | | | | wider marketing strategy can really make the |
| exposure and then go around placing your | | | | difference between success and failure in the |
| daycare advertisements on notice boards at | | | | daycare industry so be sure to devote a good |
| schools, churches, doctor's clinics or anywhere | | | | deal of time to this area. |