| Of parents asked 0% have managed to find a | | | | they thought that other parents would most likely |
| nanny using the Internet, 35% have never used | | | | use the Internet to search for a nanny if all these |
| the Internet but 69% said they would use the | | | | issues could be resolved. |
| Internet if they got the reassurance and support | | | | The massive difference in parent's actual usage of |
| they needed. | | | | online recruitment sites and how they think other |
| Joanne Binnington, Managing Director of Totally | | | | parents use them strongly indicates low |
| Childcare said, "It surprised me that so few | | | | self-confidence and trust when using an online |
| parents use the Internet to find nannies when | | | | recruitment sites. |
| there are so many online recruitment sites". | | | | The three main conclusions from this market |
| Further investigation found that 74% of the | | | | research is to make the site easy to use with |
| parents agreed that the reason that so few | | | | lots of reassurance so people can trust the site |
| parents have used a website was the lack of | | | | knowing it is completely safe to do so, giving |
| trust and reassurance you get from using a | | | | them the confidence in looking for a nanny in a |
| website to find childcare. When using online | | | | more easy and cost efficient way. |
| recruitment websites, 35% of the parents asked | | | | All these issues have been covered by Totally |
| agreed that they would look for testimonials from | | | | Childcare giving reassurance and support having |
| other parents that the website had worked for | | | | lots of advice and information, clear and simple, |
| them before using the website themselves. | | | | with step-by-step comprehensive instructions and |
| However 93% of the parents asked agreed that | | | | guidelines, by automatically searching and matching |
| if they could look at references and CRB checks | | | | parents with the right childcarer and accreditation |
| on thenannies this would help to reassure them | | | | by providing proof to authenticate each user. Our |
| that the website could work for them. | | | | aim is to give parents total confidences and |
| Interestingly, 90% of parents were aware that | | | | reassurance that using a website will work for |
| online recruitment websites existed and 80% said | | | | them. |