| However, we have had a suspicion that there are | | | | Internet. |
| many Parents and Childcarers that don't (or won't) | | | | |
| use the Internet to find childcarers or childcare | | | | - 69% of Parents said they would use a website |
| work. Maybe these Parents and Childcarers are | | | | to find childcare, but they would be looking for |
| not aware that there is a service like that | | | | reassurance, for example testimonials from other |
| provides the opportunity to search for childcarers | | | | parents that have used the site before and FAQ, |
| or find a job as a childcarer without going through | | | | also simple and easy to use with an area locater |
| an agency. | | | | so searching for a nanny is quick and easy. |
| | | | | |
| So we set out to test our suspicions and we | | | | - 35% of the Childcarers asked have never used |
| were taken aback at the sheer lack of success | | | | the Internet but 69% say they would consider |
| people have had through using the Internet to find | | | | using the Internet if they got the reassurance and |
| matches between Parents and Childcarers. | | | | support that they got through using an agency. |
| | | | | |
| A qualitative research campaign was conducted | | | | - 69% of Childcarers said they would use a |
| across a spread of 23 parents and 23 | | | | website to find work, but it would need to be |
| Childcarers, taking 30-45 minutes with each, | | | | simple and easy to use with lots of useful |
| asking questions to find out what they would be | | | | information. |
| looking for in a childcare website and how they | | | | |
| found a nanny or work looking after children. | | | | - 35% of Parents use an agency, 22% are using |
| | | | | a website but 43% find their childcare through |
| Here are some of the main findings: | | | | word of mouth. |
| | | | | |
| - 0% of the parents asked have managed to find | | | | - 52% Childcarers use agencies, 22% have |
| a nanny using the Internet, 35% have never used | | | | searched for a job on the internet but only 9% |
| the Internet | | | | of those registered on a website have got work |
| | | | | through a website. |
| - Only 4% of Childcarers found work using the | | | | |