| Whether you own a circuit training
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| | $9. Hidden costs like these will erase
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| franchise or a large national chain gym,
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| | any profit potential.
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| there's no doubt that two of your primary
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| | To discover what kind of profit you've
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| functions are health club marketing and
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| | been making on retail health club
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| boosting profits. Every fitness center in
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| | t-shirts, find one of your old invoices
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| the country is looking for new members,
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| | and figure out your actual cost per
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| while at the same time seeking to
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| | shirt. Take the total amount you paid,
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| increase their income.
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| | including set-up fees, shipping and
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| What if you could do both at the same
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| | handling and divide that number by the
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| time? What if you could get your existing
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| | actual quantity of shirts you received.
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| members to do some gym marketing for you,
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| | You may be surprised by how much you're
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| and do it for free? Even better, how
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| | really paying for t-shirts.
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| excited would you be if your members
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| | Assuming that you've found a supplier
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| actually paid you to advertise your
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| | with a reasonable price, you can resell
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| health club?
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| | logo shirts to your members for $10 each.
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| A custom t-shirt can help you achieve all
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| | However, you may want to consider
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| these goals, bringing in more revenue and
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| | charging more for your shirts. For
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| free advertising for years to come.
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| | example, 24 Hour Fitness center charges
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| Selling workout clothing has been
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| | $16 to $20 for their women's t-shirt.
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| profitable for many gyms, and it can be
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| | Bally's Gym has a t-shirt for a man
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| for you, too.
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| | listed at $16.99. World Gym offers their
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| Perhaps the best way to capitalize on the
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| | basic logo t-shirt for $15.95 and their
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| workout wear market is to sell t-shirts
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| | designer t-shirt for up to $26 each.
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| with your logo on the front. Your members
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| | If you decide to charge more than the
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| will wear a high-quality customized
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| | basic $10 for your gym t-shirt, your
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| t-shirt, and every time they wear it
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| | profit margins might look something like
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| they'll be advertising for you.
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| | this:
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| Before entering this side-business, it's
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| | $10 retail = 42% markup
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| important to consider exactly what type
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| | $12 retail = 71% markup
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| of custom printed t-shirt your members
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| | $14 retail = 100% markup
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| will purchase. As an example, consider
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| | $16 retail = 129% markup
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| the extremely popular women's
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| | $18 retail = 157% markup
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| circuit-training gyms that are spread
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| | $20 retail = 186% markup
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| across the United States. Most of these
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| | (Based upon a cost of $7 per shirt)
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| hydraulic circuit-training gyms cater to
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| | So now you're aware of the potential
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| women. Color and quality are important,
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| | profit to be gained by selling workout
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| especially to a woman. While most women
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| | clothes, while at the same time getting
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| will not wear a regular white t-shirt,
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| | completely free fitness center marketing
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| they will eagerly purchase a custom
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| | and advertising. Still not convinced that
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| designed t-shirt. Cheap t-shirts that are
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| | you should be selling t-shirts in your
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| practically see-through after the first
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| | health club? Here's another idea that may
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| wash won't generate many sales. Offering
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| | even help with member retention:
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| high-quality shirts in a wide assortment
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| | Hold a t-shirt design contest for your
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| of colors, on the other hand, will
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| | gym members! Have your members submit
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| maximize sales.
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| | drawings or ideas for a novelty t-shirt.
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| So how do you get into this profitable
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| | Choose the best design and have some
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| business? It's simple! You already have
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| | printed up for sale. Give the member who
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| the membership base, and all you need is
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| | submitted the best design a free t-shirt
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| a t-shirt design. For most of you, that
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| | or some other prize. Your members will
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| will be your existing health club logo.
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| | have fun, and you'll be surprised with
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| Once you've decided on an image, slogan
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| | the humorous t-shirt ideas they'll
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| or logo for your printed t-shirt, your
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| | create.
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| next step is to find a supplier that can
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| | If you like this idea, here are a few
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| wholesale t-shirts and also handle all
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| | funny t-shirt sayings to get you started:
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| your t-shirt printing needs.
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| | "Leave Your Fat Behind At __________"
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| Perhaps you already have a t-shirt
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| | (name of your gym)
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| printer that you're working with. Maybe
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| | "Actually Weight What Your Drivers
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| they've even quoted you a price that
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| | License Says."
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| appears to be low. But is that really
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| | "Don't Weight Another Day! Join
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| what you're paying? Be wary of the hidden
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| | __________ Today!" (name of your gym)
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| charges on your bill. Most gym clothes
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| | "The Weight Is Over!"
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| providers charge a set-up fee ranging
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| | "Change Your Life Inch By Inch."
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| from $60 to $140. You pay this fee every
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| | Selling t-shirts in your health club is
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| time you make a change to your t-shirt
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| | profitable, it provides you with free
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| design. Other companies quote you a low
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| | advertising and it can help increase
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| price on the shirts and then hit you with
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| | member retention. No matter what size
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| a huge shipping and handling fee,
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| | your gym may be, this is one strategy
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| bringing the per-shirt price well over
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| | that deserves a closer look.
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