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Health Club Marketing With Gym T-Shirts

Whether you own a circuit training franchisehandling and divide that number by the actual
or a large national chain gym, there's noquantity of shirts you received. You may be
doubt that two of your primary functions aresurprised by how much you're really paying
health club marketing and boosting profits.for  t-shirts.
Every fitness center in the country is
looking for new members, while at the sameAssuming that you've found a supplier with a
time  seeking  to  increase  their  income.reasonable price, you can resell logo shirts
to your members for $10 each. However, you
What if you could do both at the same time?may want to consider charging more for your
What if you could get your existing membersshirts. For example, 24 Hour Fitness center
to do some gym marketing for you, and do itcharges $16 to $20 for their women's t-shirt.
for free? Even better, how excited would youBally's Gym has a t-shirt for a man listed at
be if your members actually paid you to$16.99. World Gym offers their basic logo
advertise  your  health  club?t-shirt for $15.95 and their designer t-shirt
for  up  to  $26  each.
A custom t-shirt can help you achieve all
these goals, bringing in more revenue andIf you decide to charge more than the basic
free advertising for years to come. Selling$10 for your gym t-shirt, your profit margins
workout clothing has been profitable for manymight  look  something  like  this:
gyms,  and  it  can  be  for  you,  too.
$10  retail  =  42%  markup
Perhaps the best way to capitalize on the
workout wear market is to sell t-shirts with$12  retail  =  71%  markup
your logo on the front. Your members will
wear a high-quality customized t-shirt, and$14  retail  =  100%  markup
every time they wear it they'll be
advertising  for  you.$16  retail  =  129%  markup
Before entering this side-business, it's$18  retail  =  157%  markup
important to consider exactly what type of
custom printed t-shirt your members will$20  retail  =  186%  markup
purchase. As an example, consider the
extremely popular women's circuit-training(Based  upon  a  cost  of  $7  per  shirt)
gyms that are spread across the United
States. Most of these hydraulicSo now you're aware of the potential profit
circuit-training gyms cater to women. Colorto be gained by selling workout clothes,
and quality are important, especially to awhile at the same time getting completely
woman. While most women will not wear afree fitness center marketing and
regular white t-shirt, they will eagerlyadvertising. Still not convinced that you
purchase a custom designed t-shirt. Cheapshould be selling t-shirts in your health
t-shirts that are practically see-throughclub? Here's another idea that may even help
after the first wash won't generate manywith  member  retention:
sales. Offering high-quality shirts in a wide
assortment of colors, on the other hand, willHold a t-shirt design contest for your gym
maximize  sales.members! Have your members submit drawings or
ideas for a novelty t-shirt. Choose the best
So how do you get into this profitabledesign and have some printed up for sale.
business? It's simple! You already have theGive the member who submitted the best design
membership base, and all you need is aa free t-shirt or some other prize. Your
t-shirt design. For most of you, that will bemembers will have fun, and you'll be
your existing health club logo. Once you'vesurprised with the humorous t-shirt ideas
decided on an image, slogan or logo for yourthey'll  create.
printed t-shirt, your next step is to find a
supplier that can wholesale t-shirts and alsoIf you like this idea, here are a few funny
handle  all  your  t-shirt  printing  needs.t-shirt  sayings  to  get  you  started:
Perhaps you already have a t-shirt printer"Leave Your Fat Behind At __________" (name
that you're working with. Maybe they've evenof  your  gym)
quoted you a price that appears to be low.
But is that really what you're paying? Be"Actually Weight What Your Drivers License
wary of the hidden charges on your bill. MostSays."
gym clothes providers charge a set-up fee
ranging from $60 to $140. You pay this fee"Don't Weight Another Day! Join __________
every time you make a change to your t-shirtToday!"  (name  of  your  gym)
design. Other companies quote you a low price
on the shirts and then hit you with a huge"The  Weight  Is  Over!"
shipping and handling fee, bringing the
per-shirt price well over $9. Hidden costs"Change  Your  Life  Inch  By  Inch."
like  these  will erase any profit potential.
Selling t-shirts in your health club is
To discover what kind of profit you've beenprofitable, it provides you with free
making on retail health club t-shirts, findadvertising and it can help increase member
one of your old invoices and figure out yourretention. No matter what size your gym may
actual cost per shirt. Take the total amountbe, this is one strategy that deserves a
you paid, including set-up fees, shipping andcloser look.



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