| It has become common knowledge that the | | | | etc. I then offer the customized articles to the |
| smartest and most effective free method of | | | | industry associations representing those groups. |
| advertising your business and services is to write | | | | This tactic has resulted in hundreds of thousands |
| and submit articles to the over 400,000 e-zines | | | | of fresh, new visitors to her web site when an |
| currently on the 'net. There are even several | | | | association prints her customized article in their |
| e-books written on the topic, including mine, that | | | | newsletter or magazine. |
| will help you take advantage of this effective | | | | 3. Choose an article you've written that outlines |
| technique. What do you do next after you've | | | | several key points on a particular topic. Write an |
| invested the hours necessary to research, write, | | | | in depth, expanded article on each key point. |
| proofread, edit and submit your article to | | | | Contact all the publishers on your list and offer |
| thousands of e-zine publishers? | | | | them the expanded key point articles and ask |
| I recommend several methods of recycling | | | | them to run them as a series. A series of articles |
| articles to clients who utilize my article submission | | | | is much more effective than a single article |
| services that I'm going to share with you today: | | | | because each potential customer needs to be |
| 1. Publish each of your articles on a separate page | | | | exposed to you and your business several times |
| on your web site. Then take the keywords from | | | | before becoming a customer. |
| that article that you used in the title and text and | | | | 4. Take the original article and the expanded key |
| create a set of meta tags for that page. Use a | | | | point articles and offer them as an e-course to |
| free meta tag generator like to make sure your | | | | people who visit your site and sign up for your |
| meta tags are properly formatted and all inclusive. | | | | e-zine. Use a free autoresponder like to deliver |
| Next, submit the article page to all of the free | | | | the articles in sequence. This gives you the |
| search engines. Once that page is indexed those | | | | opportunity to capture e-mail addresses for your |
| keywords will attract searchers to visit your site | | | | e-zine and allows you to use a different by-line |
| where you can convert them to loyal customers. | | | | highlighting your services and products with each |
| 2. Take the article you've written and customize it | | | | article delivery. |
| for an industry you want to target. For example, | | | | Use these four tips every time you've finished |
| I have a client who writes internet promotion | | | | submitting an article and you will get thousands of |
| articles. After submission she customizes her | | | | additional targeted visitors to your web site with |
| articles for real estate agents, accountants, | | | | just a little extra effort! |
| ophthalmologists, home health care companies, | | | | |