| It has become common knowledge that the | | | | ophthalmologists, home health care companies, |
| smartest and most effective free method of | | | | etc. I then offer the customized articles to |
| advertising your business and services is to | | | | the industry associations representing those |
| write and submit articles to the over 400,000 | | | | groups. This tactic has resulted in hundreds |
| e-zines currently on the 'net. There are | | | | of thousands of fresh, new visitors to her |
| even several e-books written on the topic, | | | | web site when an association prints her |
| including mine, that will help you take | | | | customized article in their newsletter or |
| advantage of this effective technique. What | | | | magazine. |
| do you do next after you've invested the | | | | |
| hours necessary to research, write, | | | | 3. Choose an article you've written that |
| proofread, edit and submit your article to | | | | outlines several key points on a particular |
| thousands of e-zine publishers? | | | | topic. Write an in depth, expanded article |
| | | | on each key point. Contact all the |
| I recommend several methods of recycling | | | | publishers on your list and offer them the |
| articles to clients who utilize my article | | | | expanded key point articles and ask them to |
| submission services that I'm going to share | | | | run them as a series. A series of articles |
| with you today: | | | | is much more effective than a single article |
| | | | because each potential customer needs to be |
| 1. Publish each of your articles on a | | | | exposed to you and your business several |
| separate page on your web site. Then take | | | | times before becoming a customer. |
| the keywords from that article that you used | | | | |
| in the title and text and create a set of | | | | 4. Take the original article and the |
| meta tags for that page. Use a free meta tag | | | | expanded key point articles and offer them as |
| generator like to make sure your meta tags | | | | an e-course to people who visit your site and |
| are properly formatted and all inclusive. | | | | sign up for your e-zine. Use a free |
| Next, submit the article page to all of the | | | | autoresponder like to deliver the articles |
| free search engines. Once that page is | | | | in sequence. This gives you the opportunity |
| indexed those keywords will attract searchers | | | | to capture e-mail addresses for your e-zine |
| to visit your site where you can convert them | | | | and allows you to use a different by-line |
| to loyal customers. | | | | highlighting your services and products with |
| | | | each article delivery. |
| 2. Take the article you've written and | | | | |
| customize it for an industry you want to | | | | Use these four tips every time you've |
| target. For example, I have a client who | | | | finished submitting an article and you will |
| writes internet promotion articles. After | | | | get thousands of additional targeted visitors |
| submission she customizes her articles for | | | | to your web site with just a little extra |
| real estate agents, accountants, | | | | effort! |